logo necessary?

In my quest to find out if the logo is dead, I googled comparable phrases:
Found one article here

"One reason is people process images in their mind more readily than only words. A logo is a visual stimulation that jumpstarts the audience's memory, leaving a greater impression than words alone. It is the simplest and most direct way to promote your business presence. Think of it like your "what we're about" statement without the long-winded"

"Studies indicate that the average child can recognize and identify over 85 corporate images, but only a handful of species of birds. Clearly, this is the result of many successful advertising campaigns and some effective logo designs."

"Another important reason to have an excellent logo design is to raise the impact of your website and/or product. A professional, eye catching logo immediately establishes an impact and the perception of a higher level of credibility. Conversely, a poorly designed logo can do irreparable damage to your corporate image. After all, in e-commerce, your site is your store. In the "real" world, it would seem doubtful that you would invite your potential clients into a dirty, grungy store and expect them to buy something from you. So, make your customer prospect's first impression a good one with a nice, professional logo!"

Whilst this is all true, we are not using the logo as an advertisement, simply a way to illustrate the brand. What we hope is that the tapes sell themselves, not us pushing the tapes.

lovecreative

Thinking about the brand in a less straight forward way.
I really like this website:
here!
I like the look, the way it works. I just don't like having to wait around for flash items to load.

I think one of the important things is that whilst we are creating a 'brand' it is not a big money making plan, so perhaps with this at the core I should be finding ways to create such a 'brand' without using the kind of paths that multi national corporations use.

http://img.ffffound.com/static-data/assets/6/724e722c141d30b748ddb11fee827aa7fd313945_m.gif

Idea2

Another idea for the website. I like this a lot better. Often, black an white websites can look a little sparse. Having a large bar at the top seems to give it a little more grounding.

Website ideas

I have been playing around with how the website looks using a little owl logo I created as a result of some of the feedback I received on the design forum:



The website needs to be relatively simple, this is obviously really simple as it is just an initial design idea. I would like to keep most of the visuals (apart from the content) black and white. I think at the moment the text and topper bar looks a little clunky. I need to go back to my web research to look further into it.

Logo critique.

I joined "Your Design Forums" to try get a little feedback on the work that I am doing, I didn't really expect very much, but over the course of the day I got a lot of positive and critical feedback.
Here's my question:
"I am creating the visuals for a new cassette only record label.
Here are some ideas for the logo that I have been working on. They have to be simple enough to be read when scaled down to fit on a tape, but also to use on a web page."

Some of the feedback:
"Why not try to work on the 'owl' bit of the name. I can see where you're going with the waves, but would be a bit worried that as the logo got smaller, the waves would confuse the lettering and you'd end up with just a blob - if you understand where I'm coming from.

Also, by working on the 'owl' bit you could then have an image that can go on its own, through on all media, ie. letterheads, business cards, website, etc...."

"One thing that annoyed me though, was the L's with the curl on the end - they make me think of notes. I also think the spacing in some of them is too great; it looks better when they are sort of mashed together. A quick idea: maybe you could use the 'a' and the 'O' as the base of a pair of owl eyes?"

"You could try to play with different positioning of the two words (i.e. moving OWL down, and a little towards the left). But I also think they look great as it is." "I'm diggin the last one most. I love how you're drawing over the type by hand, I think it fits the subject matter well. It feels pretty well balanced but I would do as others suggested and not connect the two words, plus the O needs to be a bit closer to the w." Really helpful stuff. I am going to have a go at tackling the issues and see if I can come up with something to post again.

Web Sites . . . Guy Archard:

Website for photographer Guy Archard. Really clever, distinct design. The 'Polaroid' style box, tells you exactly what the site is about. The three tone pages give a design effect, but still remain subtle and clean and the third tone allows for highlight. The navigation bar works nicely to the side, and although there is not room for copious amounts of stuff in the main box, this does ensure that the aesthetic remains constant (also we will not have much stuff to show for a while!)