Thinking about the brand in a less straight forward way.
I really like this website:
here!
I like the look, the way it works. I just don't like having to wait around for flash items to load.
I think one of the important things is that whilst we are creating a 'brand' it is not a big money making plan, so perhaps with this at the core I should be finding ways to create such a 'brand' without using the kind of paths that multi national corporations use.
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